USCCA/Delta Defense LLC

CHALLANGE

The USCCA, one of the largest and fastest-growing memberships for responsibly armed Americans—providing education, training, and self-defense liability insurance—was experiencing an overwhelming demand for design support due to rapid growth. Their young design team needed an experienced and seasoned designer to elevate their direct marketing materials and mentor team members on industry trends and advanced design techniques.

SOLUTION

By leveraging data-driven design strategies, I increased conversion rates by 20% within six months and streamlined project workflows, reducing turnaround time by 30%. I played a key role in developing lead generation campaigns, award-winning magazine covers, and a comprehensive design system that improved efficiency by 50%. My efforts in creating over 100 monthly digital ads and 30+ unique email campaigns resulted in a 20-25% boost in click-through rates. Additionally, I contributed to the growth of the official partner program by 40% and produced a wide range of print materials, enhancing the brand’s presence at major events.

SERVICES

BEHIND THE SCENES PHOTOS

TEAR SHEETS

Portfolio