Snipers Hide

CHALLANGE

Faced with a rapidly expanding business, the client had encountered a lack of cohesion across their branding and marketing materials. With each piece varying in style and tone, their brand identity was fragmented, and they required a consistent approach to maintain a unified presence amidst their fast-paced growth.

SOLUTION

To establish a harmonious brand identity, a comprehensive set of brand guidelines was developed. These guidelines outlined precise specifications for visual elements, such as graphics and photography, as well as guidelines for written content, ensuring a consistent tone and messaging across all materials. Additionally, a versatile email template was created to streamline the creation of newsletters and other marketing communications. Complementary materials like business cards, brochures, and instructional worksheets were also produced, adhering to the established brand standards.